Evolving community response to tourism and change in rotorua chrys horn researcher, human sciences division, lincoln university. Skyline queenstown is embarking on a multimillion dollar project to expand the iconic queenstown gondola. The economic impact of tourism on rotorua geoff butcher butcher partners limited, po box 48 tai tapu, canterbury john r fairweather principal research officer in the agribusiness and economics research unit, lincoln university. Spatial patterns created by tourism development in rotorua. Rotorua first developed as a visitor destination as a result of its. There are now many tourism attractions in rotorua that contain aspects of maori culture. Immerse yourself in varied landscapes, including the spectacular surfing spots of raglan, geothermal areas of rotorua, and glacial fjords in te anau. Pdf this report provides a synthesis of seven separate reports into key aspects of tourism in rotorua, and makes recommendations for the future. A stunning new base terminal building and a major expansion of the restaurant complex will accommodate the anticipated growth in visitor numbers to queenstown. Rotorua accommodation, things to do and travel information. Rotorua economic development ltd operating as destination.
In rotorua the ratio of tourists to residents is lower and tourists are more spread around the district than is the case in kaikoura. The objective of this study was to develop an understanding of tourism and maori development in rotorua. Mike and annemarie gallagher own the arista group of motels. Elements of the tourism development process in rotorua tourists. Rotorua activities include paragliding, hiking, boating and fishing. Explore rotorua s popular local markets, boutique style shopping and a delicious variety of ethnic cuisines. Join us to make rotorua an even greater place to visit, live, work, study and invest.
Elements of the tourism development process in rotorua. Tourism is our biggest export industry, contributing 21% of foreign exchange earnings. Ren info booket a5 4website copy rotorua education. Rotorua is the birthplace of tourism in new zealand and our story fits well with the theme of this forum transformation and development from tourism city to city.
Rotorua is an adventure playground with a great range of activities to enjoy for any age. The pdf below of the rotorua business plan is important. The process of tourism development has focussed accommodation, transport and retail services in the city centre. Tourism in rotorua is a wellestablished brand based on maori culture, geothermal attractions. A lack of funding although tourism is big business in rotorua, the population base is relatively small, which means it is difficult to generate funding for development. Rotoruas geothermal activity has drawn sightseers since the 1800s and continues to awe visitors to the regions spectacular thermal parks. Te putanga mai strongly asserted the commercial importance of maori tourism and also maori demands for authentic repre sentation of maori culture. Zeppel 1998 found that 36 per cent of all international tourists. Rotoruas economy is largely based in tourism, with over 2. Te puia is home to pohutu geyser, the worlds most reliable geyser and star of the whakarewarewa valley, erupting up to 20 times a day to heights of 30 metres 100 feet. An entirely new gondola with 10seat cabins will replace the 4seat cabins that have climbed bobs peak for the last 32 years. Rotorua tourism key facts compiled monthly by destination rotorua, the purpose of this factsheet is to assist in preparing speeches and presentations.
Destination rotorua marketing business plan three year 2. Rotorua tourism snapshot infographic compiled monthly by destination rotorua, the snapshot provides an infographical illustration of visitor activity occuring in the rotorua region. Providing panoramic views of rotorua city, lake rotorua and the surrounding area, skyline skyrides is an all weather attraction, and is open every day of the year. To identify and assess the key benefits of tourism development for the residents of rotorua 1. Tourism brings large numbers of people to the region. For further information please contact corporate communications, tourism new zealand, po box 95, wellington. The research was based on three main sources of data. The sociocultural impact of tourism on the te arawa people. The new zealand school of tourism are specialists in tourism and travel training, our brand new campus has a stunning reception area, a variety of classrooms a good sized student. Red is the economic development agency eda and regional tourism organisation rto for the rotorua district and operates as a council controlled organisation cco with an independent board. Rotorua economic development red is committed to developing and promoting rotorua as a destination of choice to work, study, visit, invest and live in.
The luge the luge is an exciting ride for all ages. The rotorua district council currently spends 6% of its economic development budget on tourism as a result. Information for teachers on curriculum links guide to the assessment for teachers allocation of grades student worksheet for collecting data. The reader will notice that maori culture and tourism, defining features of rotorua from its earliest days, appear in several well being discussions. From the late 19th century the expanding rail network opened up exciting leisure and tourism opportunities for ordinary new zealand families. Tourism and tourism development has occurred in rotorua due to geothermal activity, maori culture, lake related activities and other cultural attractions. An example in rotorua tourism would be where the development of the gondola led to people staying longer and hence to an increased demand by visitors for accommodation and food. Rotorua nz research and statistics for rotoruas tourism.
The research examined attitudes toward rotorua as a short break destination with specific. Destination rotorua tourism marketing business plan 2011. Tourism development has build up around these natural and cultural attractions and a specific spatial pattern of tourism development can be seen. This is followed by queenstown 820,000, christchurch 770,000, rotorua 690,000 and wellington 610,000. Rotorua is a region of geothermal wonders and cultural experiences. If you are looking for a great family getaway, the kids will love the iconic attractions on offer. A world first proudly designed and built in rotorua, the luge is a fun filled ride on a threewheel cart.
Other significant international tourism centres include dunedin, taupo, franz josef glacier, wanaka and te anau. Tourism new zealand worked closely with the kiwi muslim directory to provide this guide, which gives an overview of the many halal food options available. It is distributed to new zealand tourism operators, our centenary sponsor air new zealand, media and tourism new zealand of. New zealand railways promoted rail holidays through bright, attractive posters and its own popular monthly. The rotorua night market on tutanekai street, open from 5 to 9 pm, features local arts, crafts, and an array of international cuisine as well as live music. Rotorua economic development ltd, is the recently established agency with responsibility for tourism promotion and destination management in the district. Local operators say a lack of accommodation and flight connectivity to key destinations like queenstown, christchurch and australia is. What happens in the bubbling mud geysers of rotovegasthe area at the top of fenton street. Students will be able to collect information on how the cultural process of tourism development has shaped the rotorua environment while on a visit to rotorua. Rotorua operation of the process linkedin slideshare. Rotorua sustainable economic growth strategy rotorua nz. Therapeutic hot mud pools, dramatic geysers and a buried village are within easy reach of the city.
Rotorua is a region nestled near the center of new zealands north island. Page 6 is especially pertinent to our study as it gives current visitor numbers. Bubbling mineral springs and pools promise maximum relaxation in rotorua, on new zealands north island. Further information on this conference may be obtained from the aotearoa maori tourism federation, po box 11164, rotorua, new zealand.
Discover the best of new zealand on this 14day road trip, covering highlights from north to south, as well as the lesserknown regions. Panoramic views across the city to lake rotorua and mokoia island. The sociocultural impact of tourism on the te arawa people of rotorua, new zealand thesis, doctor of. Explore rotoruas popular local markets, boutique style shopping and a delicious variety of ethnic cuisines. The research process followed recognised protocols typical of culturally appropriate research and was sensitive to the historic context of te arawa1 in rotorua. Pioneer phase 1870 to 1920s stage 3 maturity early maturity 1930 to 1940s mass tourism 1950 to 1960s specialisation niche marketing 1970s to present history of tourism in rotorua pg 20 10. Tourism and maori development in rotorua citeseerx. There is a small amount of regional resources compared with other international tourism destinations. Rotorua nz official website for rotorua tourism and. Since the early 19th century, tourists have flocked to rotoruas natural hot springs, bubbling mud pools and active geysers all of them spectacular thermal wonders on the pacific. Evolving community response to tourism and change in rotorua. In spite of the general acceptance of tourism in rotorua, there is some dissent about how and where further tourism development should take place. Rotorua economic development ltd, is the recently established agency with responsibility for tourism promotion and destination management. At rotorua lakes council we have decided to merge our economic development and.
The sociocultural impact of tourism on the te arawa people of rotorua, new zealand. Part one tourism growth, development and impacts ppart dd 1art dd 1 22252008 3. There is so much more to discover in nzs coolest hot spot. This paper reports findings from a survey of 763 auckland residents. The spatial pattern of tourism development in rotorua free. Rotorua, where maori culture thrives in an otherworldly geothermal landscape, is a cultural treasure bubbling with history, stories and outdoor adventures. A tally will be kept to ensure that a spread of age and gender are achieved. In addition to the development of tourism as a key sector the rotorua district council has a central role to play in the development of rotoruas tourism economy as public goods and services such as essential infrastructure.
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